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Creator
Ticketransparency
UM OARS
Landscape
UI/UX Researecher and Designer
Ticketransparency
A web-based platform for people to buy tickects and know the tax fee transparenly and manage the tickets.
Duration
Teammates
Sep. 2022 - Nov. 2022
Liz L. , Patrick Mckenzie, Joshua Mossman
My Role
Tools
UI/UX Designer and Reseacher
Figma Miro Illustrator
Overview
Problem
Price Transparency in Secondary Exchanges for concert tickets is Low.
“I saw tickets were on sale for $40, but when I went to buy tickets later they were selling for much more.”
“I went to buy tickets on StubHub, but later found tickets that were closer and cheaper on TicketLiqudator.”
“The ‘Best Value’ filter doesn’t even work. It just shows me nosebleeds.”
Targeting a $66B Market
The Landscape Today
15% of The Total Market For Ticket Sales Is Captured by Scalpers.
Where we sit
US Expenditure on Concerts Annually
Part of Market that is “rent seeking”
How much we think we can capture
Competitor Analysis
Our competition is blogs, and manual searching across all platforms.
Our Biggest threat is the largest incumbents.
User Persona
Design
Ideation
Integrate the price of each platform, and inform the user of the commission of each platform, and provide the user with profile, price tracking, price comparison and other services.
Userflow
According to our user research, the core of user flow is the ticket search function, and we decided to provide three search methods: search by category, search by specific events, and direct search by the creator.
1
According to the user's demand for activities, the activities are divided into three categories: sports, concerts, and theaters.
2
User profile page was created to help users collect and manage ticket information according to their needs.
Design Feature
1
Ticketransparency incorporates ticketing information from various websites within the market, along with price trends, to assist users in making informed decisions.
Search tickets by category
The activities are divided into three categories: sports, concerts, and theaters.
Integrated Ticket Information
Integrate ticket data from various websites and provide transparent purchase taxes.
Ticket Price Trace
Provide price curves for tickets and quick analysis of price trends
2
Ticketransparency offers personalized profiles to its users, providing a range of services including ticket collection, artist tracking, ticket purchasing, and price analysis.
Personal Profile
Profile provides users with ticket management, purchase, price analysis, and other services
Saved Tickets
Users' past ticket collections can be managed here in one place, and a price graph of the tickets is provided.
Purchased Ticket
Tickectransparency does not offer a ticket-purchasing service but will provide links to other websites to purchase tickets.
3
Tickectransparency has a notification system that keeps users informed of fare changes and offers lower-priced tickets as an alternative.
Price Change Notification
Update the price movement of collection tickets
Looking for Low Price
Provide users with a platform that offers lower ticket prices and allows for quick access to
Creator
Ticketransparency
UM OARS
Landscape
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